Tran Thao Van | Marketing Executive Portfolio

01 | Who am I?

Full-stack marketer with practical thinking.

I'm Van, a full-stack marketer with 2+ years of experience across diverse industries — from retail, beauty & spa, to B2B. My strength is combining hands-on execution with structured thinking, so ideas are not only creative but also practical and aligned with business goals.

Full Resume

Work Experience

HOLA ConstructionMarketing Executive (Full-time)

Shiba Marketing SolutionsMarketing & Communication Assistant (Freelance)

La Jolie Beauty & SpaMarketing & Assistant (Part-time)

Education & Certificates

Ton Duc Thang University, HCMCInternational Business

QCC Mastery Hub — Social Media Marketing

Brand Camp — Lean Marketing Planning & IMC Plan

Languages

English — IELTS 6.0
Vietnamese — Mother Tongue

Technical Skills

Canva
CapCut
Claude AI
ChatGPT / Codex
Kling AI
Meta Business Suite

02 | What can I help with?

Strategy, content, campaigns, reporting.

A marketing generalist approach: hands-on execution, data-driven performance support, and AI-powered workflows for faster research and reporting.

Content Strategy

Platform-native planning

Facebook, Instagram, TikTok, email, content pillars, calendars, and captions.

Campaign Execution

Online to offline activation

Promotions, in-store activation, launch support, and execution checklists.

Performance Support

Report with next steps

Meta Ads, TikTok Ads, basic performance reporting, post analysis, competitor benchmarks, and optimization ideas.

Creative Production

Fast, polished assets

Canva designs, CapCut videos, and content packages ready for social publishing.

Marketing Research

Insight before output

Customer behavior, competitor analysis, market research, brand positioning, and communication hooks.

AI Workflow

Smarter operations

AI-assisted research, reporting, content ideation, website prototyping, and practical workflow automation.

03 | Results

Clear outputs, measurable direction.

Selected outcomes from campaign support, fanpage growth, and local search optimization across hands-on marketing roles.

~250M VND/month sales generated through integrated online-to-offline marketing campaigns.

Highlight Videos

                  
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153% Fanpage access growth for La Jolie Beauty & Spa within one month.

La Jolie Beauty and Spa social posts performance screenshots

Top 2 Local ranking support for Google Maps optimization in a spa search area.

La Jolie Spa Google Maps ranking screenshot

How ideas become execution.

“I usually start by clarifying the business goal, identifying the target audience, researching customer behavior and competitors, then turning insights into content pillars, creative angles, execution briefs, and measurable next steps.”

04 | Sample projects

From insight to social execution.

Project 1 | Instagram Content Strategy

Nagi Spa

Problem: Increase brand awareness and drive DM bookings among Vietnamese and international customers in central District 1.

Strategy: Positioned Nagi as “a quiet stop in a city that never slows down,” highlighting Japanese-inspired wellness, gentle service, bilingual support, and no hard-selling.

Execution: Planned Reels and Carousel content around ASMR/healing, self-care tips, service PR, and promotions with bilingual captions and CTAs.

Instagram Content Pillars Reels Briefs

Explore Project 1

Facebook fanpage post mockup for Tiem an Gam

Project 2 | Fanpage Content Concept

Tiệm ăn Gặm

Problem: Introduce Gỏi Mít xúc bánh đa while strengthening the restaurant’s Central Vietnamese home-style food identity.

Strategy: Used nostalgia-led storytelling: the farther people are from home, the more they miss simple childhood dishes.

Execution: Wrote a structured caption and built a 4-image visual concept: one vertical key visual with supporting preparation images.

Facebook F&B Storytelling Caption Writing Visual Concept

Explore Project 2

Project 3 | TikTok Content Strategy

SeCrim Ice Cream

Problem: Increase TikTok awareness and stimulate purchase intent through convenience stores, supermarkets, and local shops.

Strategy: Built “Share Ice Cream - Share Joy,” using everyday storytelling, POV formats, community challenges, and adapted trends.

Execution: Created a 3-month plan with goals, pillars, competitor benchmark, calendar, scripts, thumbnail briefs, and sample video ideas.

TikTok Short-form Video 3-month Plan Trend Adaptation

Explore Project 3

Social media data analysis framework dashboard

Project 4 | Social Media Data Analysis

bTaskee

Problem: Understand multi-channel social performance by turning scattered metrics into insights and actions.

Strategy: Built a reporting framework covering cross-channel overview, platform analysis, post performance, social listening, competitor benchmark, SWOT, and next steps.

Execution: Created a master data structure for Facebook, TikTok, YouTube, Social Listening, and Competitors with sample analysis and recommendations.

Reporting Benchmarking Social Listening Optimization

Explore Project 4

05 | Selected Designs